Solo Marketing Consultant · Meta, TikTok, Klaviyo

Solo Marketing Consultant - Meta, TikTok, Klaviyo

Are you one project out of many, or a top priority?

My current partners have all had one of these three in common:

1: Tired of paying an agency a high retainer for mediocre results - where you are just customer no. 22 to them when they invoice.

2: Frustrated by campaigns that are never optimized because no one has the responsibility - or the expertise.

3: Or grown out of your current setup and ready for the next level.

The process before a collaboration

Contact me at mads@mldigital.dk

Kontakt mig på mads@mldigital.dk

About me

Hi, my name is Mads

Just over 6 years ago, I got access to my first Meta ad account - 300 DKK a day on Meta for a physical clothing store - I was incredibly nervous. A 30-day free trial that then turned into a 1.5-year collaboration. Today, I work with partners who spend up to 30,000 DKK a day on Meta alone - and even more during peak season. Some are market leaders and Denmark's largest in their field - others are 'just' experiencing massive growth. Year to date (updated late August 2026), I have spent approximately 16,000,000 DKK across the portfolio (can show all numbers upon request), managed more than 50 ad accounts, numerous TikTok accounts, and Klaviyo accounts, across e-commerce brands and B2B as well as B2C lead gen businesses.

I am solo. Everything you get is only from me - and that is a conscious choice. No juniors, no account managers, no clients I don't have an overview of myself. I depend on good performance.

You get hands-on work from one person who actually has the time to understand your business.

6+ years

Experience with digital marketing

6+ years

Experience with digital marketing

30+

markets marketed to

30+

markets marketed to

+55

unique companies helped

+55

unique companies helped

Cases

Year-to-date Meta Ads cases

It is only a handful of accounts that I manage or have managed.
Data covers January 1st 2026 up until August 17th 2026

Who I help

Revenue or leads?

For e-commerce businesses or companies focusing on lead generation.

Businesses with a focus on lead generation (B2B & B2C)

I structure the entire growth engine around proven marketing principles - a tailored strategy to meet customers at the stage they are in, including awareness and sophistication (Eugene Schwartz's framework), and then build funnel architecture, paid acquisition, email systems, and content strategy around it. Everything is built to drive lead volume, improve lead quality, lower CPL, and increase show-up rates. I track performance properly, whether that means custom event tracking across platforms like Meta Ads, or - in cases where we only have a pixel to work with - backend tracking that connects leads to actual closed sales. This allows me to attribute revenue back to the channels that drive it, so decisions are never made blindly, only based on real numbers.

Businesses with a focus on lead generation (B2B & B2C)

Lifestyle Brands

I collaborate with established Shopify e-commerce brands - typically within the lifestyle sector - that generate a minimum monthly revenue of +400,000 DKK with healthy margins. You wish to scale without constantly relying on discounts. Typically creatively driven brands with a clear identity that understand the importance of content, positioning, and full-funnel thinking. Brands that already value creative strategy but want a clearer system behind customer acquisition, retention, and profitable scaling.

Lifestyle Brands

The Process

The process before a collaboration

Contact me at mads@mldigital.dk

We’ll set up a quick 30-minute call here, where I can hear about the challenges you're facing.

Contact me at mads@mldigital.dk

We’ll set up a quick 30-minute call here, where I can hear about the challenges you're facing.

You will receive a draft of a tangible marketing strategy.

Within 72 hours, you will receive a strategy - my take on how to solve your challenges.

You report back: Yes or no, thank you.

Therefore, there are only two outcomes for your business: my help, or not - and I promise to leave you with a few good takeaways that you can execute on. It doesn't get any simpler than that.

You report back: Yes or no, thank you.

Therefore, there are only two outcomes for your business: my help, or not - and I promise to leave you with a few good takeaways that you can execute on. It doesn't get any simpler than that.

Plans

Choose between these 3 different agreements

Choose the one that best fits your current needs and goals

Audit of your setup

Custom pricing

A complete audit of your paid social, creative strategy, target audiences and awareness levels. You choose whether we should also look at your email marketing. You get concrete, prioritized recommendations on how to scale - whether you are an e-commerce or a lead-focused business.

What is included?

Full audit of ad account(s) on Meta and/or TikTok

Analysis of target group structure and awareness levels

Assessment of creative strategy and ad material

Optional Klaviyo/email audit (if relevant to you)

A concrete, prioritized action plan for scaling

Written report + review at meeting

Contact me

You execute - I advise

Custom pricing

You handle the execution of your paid social yourself, but want a sparring partner with experience and a finger on the pulse - whether you work with e-commerce or lead generation. Free daily sparring via Slack and monthly meetings. I give you my knowledge, you set it up.

What is included?

Everything from "Audit of your setup"

Ongoing sparring over Slack and strategic meetings

Consulting for scaling and optimization

Feedback on your creative strategy

Quarterly deep dive into account and strategy

Recommendations for tools and workflows that match your setup

Contact me

I am executing.

Custom pricing

I handle 100% a-z responsibility for your paid social - including creative strategy, input for offers/campaigns, and potentially Klaviyo/email flows. Daily communication. NOTE — this is only applicable if I have open capacity.

What is included?

I will take full responsibility for your paid social - from strategy to execution

I proactively develop and drive your creative strategy, including briefs for new ad creatives

I continuously build and adjust your target audience and campaign structure based on awareness levels

I proactively come up with input for new offers, angles, and campaign ideas

I will manage your Klaviyo email flows and campaigns (if relevant)

Daily communication, so you are always updated without even having to ask

Vælg mellem ugentligt møde eller hver anden uge.

Contact me

Solo Marketing Consultant · Meta, TikTok, Klaviyo

Solo Marketing Konsulent · Meta, TikTok, Klaviyo

Feel free to write an email or give me a call.

I have ongoing capacity for new collaborations, but I only take on a limited number at a time - so I can go into depth with every single account.

Whether you are e-commerce or lead gen, B2B or B2C, I would love to hear about your setup and where you want to go with your paid social and email marketing.

I have ongoing capacity for new collaborations, but I only take on a limited number at a time - so I can go into depth with every single account.Whether you are e-commerce or lead gen, B2B or B2C, I would love to hear about your setup and where you want to go with your paid social and email marketing.

Contact me at mads@mldigital.dk